xandr
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Ad Tech
Microsoft to buy AT&T’s Xandr to boost ad tech offer
Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T…
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Ad Tech
Xandr’s Harvin Gupta: how can advertising evolve in a world without third-party cookies?
When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser…
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Ad Tech
AT&T unveils Xandr addressable ads challenge
Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may…
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