Tag Archives: Tide

Saatchi Tide creative hire shows way agencies are changing

Saatchi & Saatchi has hired Weber Shandwick CCO Ciro Sarmiento (Weber Shandwick’s a big PR company but everyone seems to have a CCO these days) to lead creative on its Tide account. Tide is a flagship P&G brand and one ...

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P&G steals a march on rivals by launching Tide into space

Egomaniac billionaires are racing to get into space (Musk, Branson, Bezos – there’s even a petition trying to stop him coming back) and now the venerable Proceter & Gamble has entered the space race with a new iteration of Tide ...

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Tide’s ‘Cold Callers’ might leave you – cold

Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was one – and now they’re back with Tide Cold Callers, extolling the virtues of a cold water product that can ...

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