Saatchi & Saatchi has hired Weber Shandwick CCO Ciro Sarmiento (Weber Shandwick’s a big PR company but everyone seems to have a CCO these days) to lead creative on its Tide account. Tide is a flagship P&G brand and one ...
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Egomaniac billionaires are racing to get into space (Musk, Branson, Bezos – there’s even a petition trying to stop him coming back) and now the venerable Proceter & Gamble has entered the space race with a new iteration of Tide ...
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Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was one – and now they’re back with Tide Cold Callers, extolling the virtues of a cold water product that can ...
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Super Bowl ads seem to be shaping pretty well despite a different line-up (a good thing maybe) but one of the big hits last year – P&G’s Tide – is back with another winner from Saatchi & Saatchi New York. ...
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