Tide
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Advertisers
Saatchi Tide creative hire shows way agencies are changing
Saatchi & Saatchi has hired Weber Shandwick CCO Ciro Sarmiento (Weber Shandwick’s a big PR company but everyone seems to…
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News
P&G steals a march on rivals by launching Tide into space
Egomaniac billionaires are racing to get into space (Musk, Branson, Bezos – there’s even a petition trying to stop him…
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Advertisers
Tide’s ‘Cold Callers’ might leave you – cold
Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was…
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Advertisers
Saatchi touches down another Super Bowl winner for Tide
Super Bowl ads seem to be shaping pretty well despite a different line-up (a good thing maybe) but one of…
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