Christmas is to UK adland what the Super Bowl is to the US; big brands, big budgets, and the once-a-year feeling that the press (and maybe even the public) cares about what it makes. Brands spend big at Christmas, but ...
Read More »Tom Ewing of System 1: do anti-ads like Brewdog lead to a crisis of authenticity?
Brewdog and column inches go together like a summer’s day and a pint of cold, crisp, lager. Brewdog’s latest stunt delivered again – its first TV ad, proclaimed as the most “honest” beer ad ever. Certainly it was one of ...
Read More »