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Tag Archives: sears

Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews

September 25, 2015 Comments Off on Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews

The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some creative ones too. On the latter front Sears Holdings, which spends about $400m, has finalised its review, dumping Interpublic’s FCB ...

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Mcgarrybowen resigns $300m Sears – will owner Dentsu now buy a big creative agency?

February 24, 2015 Comments Off on Mcgarrybowen resigns $300m Sears – will owner Dentsu now buy a big creative agency?

Dentsu-owned Mcgarrybowen has resigned the whopper Sears account in the US, the latest shake-out in a protracted agency review by Sears Holdings which also owns supermarket Kmart and some other retail businesses. Mcgarrybowen has handled Sears since 2011. Sears, the ...

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