Tag Archives: sears

Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews

The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some creative ones too. On the latter front Sears Holdings, which spends about $400m, has finalised its review, dumping Interpublic’s FCB ...

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Mcgarrybowen resigns $300m Sears – will owner Dentsu now buy a big creative agency?

Dentsu-owned Mcgarrybowen has resigned the whopper Sears account in the US, the latest shake-out in a protracted agency review by Sears Holdings which also owns supermarket Kmart and some other retail businesses. Mcgarrybowen has handled Sears since 2011. Sears, the ...

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Can all-conquering Mcgarrybowen crack Europe as it takes over Dentsu agencies?

Mcgarrybowen was the US agency of the year in 2011, winning a string of big accounts with its no-nonsense old-style Madison Avenue approach to business. These included Bud Light, Burger King, Sears, United Continental and sone brands from Kraft. The ...

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Mcgarrybowen wins $300m Bud Light plus Adweek’s agency of the year award

Bud Light, America’s biggest beer brand, has appointed all-conquering Mcgarrybowen’s Chicago office to handle its $300m account after splitting with long-time agency DDB in October. Dentsu-owned Mcgarrybowen, headed by 72 year-old John McGarry, a former Y&R veteran, will be the ...

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Dentsu’s 360i scoops Coke social media monitoring

Japanese-owned Dentsu is doing pretty well in the Western world at the moment…allow us to repeat that, Dentsu is doing pretty well in the Western world, particularly North America. Its main US agency Mcgarrybowen has won Burger King, Sears and ...

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WPP’s Sorrell gives troubled Y&R a big vote of confidence with planned move from Madison Avenue to 26-storey Columbus Circle

Well that’s the way it looks anyway as WPP has taken an option to move Young & Rubicam into 3 Columbus Circle, a big refurbed office block off 8th Avenue and near Central Park. This would mean Y&R departing its ...

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It’s Mcgarrybowen again as Dentsu’s jewel snaps up United Continental

Merged US airline United Continental has appointed Dentsu-owned Mcgarrybowen and indie media shop Horizon to handle its $100m account against competition from Arnold Worldwide and MPG and TBWA and PHD. Mcgarrybowen, headed by former Y&R veteran John McGarry, is the ...

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$70m Accenture drops Young & Rubicam for TBWA

The turbulence continues at Young & Rubicam with long-term client Accenture, the business services giant that was formerly Andersen Consulting, switching its $70m account to TBWA Worldwide. Accenture has also awarded its global production business to Tag. The switch is ...

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