Tag Archives: purpose ads

Now the UK’s IPA steps into ‘purpose’ ad controversy

Purpose is everywhere at the moment – to the delight of some and anything but for growing vocal minority – and the UK’s IPA ad agency trade body has entered the debate with a plea for more robust evidence in ...

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City fund manager Smith blasts Unilever for putting purpose above profit

Purpose may be taking over marketing but it doesn’t have quite so many fans in the financial world. Fund manager Terry Smith, founder of Fundsmith Equity Fund and a big investor in Unilever, says: “Unilever seems to be labouring under ...

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