programmatic media
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Ad Tech
Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste
By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media…
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Ad Tech
Martin Kelly of Infectious Media: why the future of programmatic depends on a hybrid model
Recent research by the World Federation of Advertisers (WFA) reveals that, for 45 per cent of marketers, a major priority…
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