Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste

June 25, 2020 Comments Off on Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste

By Douglas Wood and Nick Swimer. On May 6 ISBA released a summary of a nine-month investigation into digital media buying in the United Kingdom. The investigation, led by PwC, examined the waterfall effect of an advertiser’s investment – the ...

Martin Kelly of Infectious Media: why the future of programmatic depends on a hybrid model

March 2, 2018 Comments Off on Martin Kelly of Infectious Media: why the future of programmatic depends on a hybrid model

Recent research by the World Federation of Advertisers (WFA) reveals that, for 45 per cent of marketers, a major priority for 2018 will be to internalise their programmatic capabilities. And it’s not difficult to understand why brands are keen to ...

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Reed Smith LLP: why advertisers must act to end $230bn digital media corruption and waste

Martin Kelly of Infectious Media: why the future of programmatic depends on a hybrid model

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