Tag Archives: Paul Polman

Unilever CEO Paul Polman tops Brand Learning’s list of global growth leaders

Surveys of businesses and business leaders generally state the bleedin’ obvious; sometimes lionising examples of both who turn out some time later to have feet of clay. But Brand Learning has produced an interesting spin on it, majoring on people ...

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Unilever chief Polman’s ambitious growth target means ad bonanza for agencies

It does if they’re represented in what Unilever CEO Paul Polman calls “white space” anyway, markets across the world where some Unilever brands are unavailable. Polman has told the Financial Times that he believes Unilever, now in a hotly contested ...

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Unilever hires sustainability expert Marc Mathieu as number two to marketing boss Keith Weed

Unilever must be serious about this sustainability stuff as it’s appointed former Coke marketer and more recently sustainability consultant Marc Mathieu as a vice president and number two to global marketing and communications boss Keith Weed. Unilever CEO Paul Polman ...

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Can Unilever’s Sustainable Living Plan work for everyone? Including China’s green tea drinkers?

Well it’s certainly ambitious and a step beyond the corporate social responsibility agenda espoused by most of the world’s global marketers (some would add polluters). Here it is: Two billion times a day, somebody, somewhere, uses a Unilever brand. Our ...

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Unilever ups stakes against P&G and L’Oreal with $3.7bn Alberto Culver deal

Unilever has announced its intention to go all out for leadership in the booming personal care sector with a $3.7bn bid for Alberto VO5 and TRESemme maker Alberto Culver. The high cash bid, Alberto Culver’s revenues are only $1.6bn, signals ...

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