Legacy publishers are racing to become something else in the digital era and Centaur Media, owner of Marketing Week and Creative Review, is venturing into new territory by buying pitch consultancy Oystercatchers. Oystercatchers, founded by Suki Thompson and Peter Cowie ...
Read More »Oystercatchers awards show how new business pitches have become an industry inside an industry
Lively London client/agency matchmaker Oystercatchers held its annual awards last night for agency new business teams, awarding gongs for best RFI (response to client request for information), agency film, agency website and agency credentials. The only thing missing is best ...
Read More »Is Barclays tip-toeing down the agency-bashing route?
Well it might be, according to a story in Campaign. Apparently Barclays has hired search outfit Oystercatchers to conduct an “an internally focused management consultancy-type project” to review all its 200-odd global agencies as part of a company-wide efficiency drive. ...
Read More »British Airways ad review out of BBH may open the door to comeback kings M&C Saatchi
British Airways is reviewing both its creative and direct marketing accounts, worth a supposed £60m, from BBH and OgilvyOne. BA has been with BBH since 2005 although, for most of that time, it seems to have done very little advertising ...
Read More »Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
If I was contemplating a career in advertising these days (don’t worry, I’m not) I think I’d be an ‘intermediary,’ which is the polite name for agency-client matchmakers; the people who save clients the trouble of finding out for themselves ...
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