Tag Archives: O&M

Giles Keeble: why Dove’s Campaign For Real Beauty campaign qualifies as a Modern Classic

It seems there have always been difficult categories for creative advertising: over the years that would have included detergents, oral care, personal care – including hair products, and yellow fats (there are others) – the brands that creative departments would ...

Read More »

What will BMW come up with as it launches long-anticipated agency review?

Judging by recent events in the car industry, like Jaguar’s formation of new in-house agency Spark 44 (led by German executives), it could be just about anything. First off are BMW’s US accounts, worth around $300m. National creative advertising is ...

Read More »

New Year present for Saatchi as it lands Lenovo computers

The Consumer Electronics Show currently grinding on in Las Vegas also saw the final round pitches for a new global branding campaign for Chinese computer maker Lenovo in which Saatchi & Saatchi beat incumbent Ogilvy & Mather and hot hotshop ...

Read More »