Federica Bowman of FirmDecisions: why we still need to see financial transparency in media

March 4, 2019 Comments Off on Federica Bowman of FirmDecisions: why we still need to see financial transparency in media

For the past three years, the media and marketing industry has at last taken some bold and confident steps on the journey towards transparency. The increasingly complex media landscape – particularly the sometimes byzantine digital media trading ecosystem, with multiple ...

Martin Albrecht of Crossmedia: advertisers and media agencies are still lost in the mire of non-trust

May 14, 2018 Comments Off on Martin Albrecht of Crossmedia: advertisers and media agencies are still lost in the mire of non-trust

If you were in Miami last week attending the #ANAAFM (ANA’s Financial Management Conference), you may be forgiven for thinking about your retirement. Not only because you were on the beach, but because you might wonder what hits first: the ...

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Federica Bowman of FirmDecisions: why we still need to see financial transparency in media

Martin Albrecht of Crossmedia: advertisers and media agencies are still lost in the mire of non-trust

Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy

Legal, decent, honest, truthful: the ASA is doing its best as research shows public trust is boosted

MediaSense study recommends shorter, sharper pitches