Tag Archives: MAA Ad of the week

Uncommon Creative Studio is one of those agencies that always tries to be different – creative with a capital ‘C’ – and, often, such agencies run out of gas. Clients can find them invigorating but exhausting. But, four years in, ...

We’re bending the rules by a day or two for this one but adam&eveDDB’s ‘Play has no limits’ seems to be one of those rare ads that cuts right through, reminding people that advertising can be an event. Not to ...

Life can be pretty tiring and we all suffer from compassion fatigue from time to time: there’s only so much you can take. Covid-19 is one such issue, we all want to get back to normal but some people never ...

London agency Joint usually delivers and it’s done so again for Valeo Confectionery’s Fox’s sweets, illustrating their miraculous long-lastingness with some spectacular stone-skimming. Not the most original schtick maybe – it’s the old Heineken ‘refreshes the parts’ strategy – but ...

Unusual to feature a first time ad viewing in this spot but Vayner Media’s hymn to couch potatoes featuring ‘Billions’ actor David Costabile is more than noteworthy: an unhinged football freak telling his (somewhat overweight) family not to go back ...

Has to be this one: yes, it’s a great brief with loads of guaranteed global airtime for a cause that everyone surely supports. But moving away from the predicted “more brave heroes” schtick is a brave move from the agency ...

London-based network VCCP has struck an engagingly downbeat tone for Mondelez (owner of Cadbury) and this latest effort for Twirl – aimed at Australia and New Zealand and then globally – continues to mine what’s turning out to be a ...

This particular plaudit shouldn’t always go the advertiser and agency with the biggest budget but, when large sums are spent well, the result can be pretty spectacular. Gamer platform Discord is trying to take on the Facebooks and TikToks of ...

A new feature and what better way to kick things off than 4Creative’s “trailer” for Channel 4’s coverage of the Paralympics – ‘Super. Human.’ From creative team Scott Taylor and Andy Shrubsole, directed by Bradford Young. Not everyone gets the ...