Tag Archives: MAA Ad of the week

MAA Ad of the Week: Uncommon for B&Q

Uncommon Creative Studio is one of those agencies that always tries to be different – creative with a capital ‘C’ – and, often, such agencies run out of gas. Clients can find them invigorating but exhausting. But, four years in, ...

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MAA Ad of the Week: adam&eveDDB for Playstation

We’re bending the rules by a day or two for this one but adam&eveDDB’s ‘Play has no limits’ seems to be one of those rare ads that cuts right through, reminding people that advertising can be an event. Not to ...

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MAA Ad of the Week: Hopeline19 from adam&eveDDB

Life can be pretty tiring and we all suffer from compassion fatigue from time to time: there’s only so much you can take. Covid-19 is one such issue, we all want to get back to normal but some people never ...

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MAA Ad of the Week: Joint for ‘long-lasting’ Fox’s

London agency Joint usually delivers and it’s done so again for Valeo Confectionery’s Fox’s sweets, illustrating their miraculous long-lastingness with some spectacular stone-skimming. Not the most original schtick maybe – it’s the old Heineken ‘refreshes the parts’ strategy – but ...

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MAA Ad of the Week: Vayner’s couch potatoes for Pepsi

Unusual to feature a first time ad viewing in this spot but Vayner Media’s hymn to couch potatoes featuring ‘Billions’ actor David Costabile is more than noteworthy: an unhinged football freak telling his (somewhat overweight) family not to go back ...

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MAA Ad of the Week: adam&eveDDB for International Paralympics

Has to be this one: yes, it’s a great brief with loads of guaranteed global airtime for a cause that everyone surely supports. But moving away from the predicted “more brave heroes” schtick is a brave move from the agency ...

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MAA Ad of the Week: VCCP for Twirl

London-based network VCCP has struck an engagingly downbeat tone for Mondelez (owner of Cadbury) and this latest effort for Twirl – aimed at Australia and New Zealand and then globally – continues to mine what’s turning out to be a ...

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MAA Ad of the Week – ‘Super. Human’ from 4Creative

A new feature and what better way to kick things off than 4Creative’s “trailer” for Channel 4’s coverage of the Paralympics – ‘Super. Human.’ From creative team Scott Taylor and Andy Shrubsole, directed by Bradford Young. Not everyone gets the ...

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