LHF Foods
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Advertisers
UK advertisers sign up to Less Healthy Food (LHF) directive
A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive,…
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Advertisers
Why looming LHF restrictions will be an inflection point for in-store retail media
By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) –…
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