Tag Archives: legal

By Stacy Marcus and Emily Faro. An increasing number of brands are embracing NFTs as a way to support global campaigns and marketing efforts. In addition, brands are increasingly engaging in creative collaborations with digital artists and charitable organizations. Last ...

By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But ...