Tag Archives: Ken Hoggins

BBH Refuge online video is a viral Modern Classic

Many years ago, Howard Gossage wrote: “people read what interests them- sometimes it’s an ad”. For a ‘modern classic’ this should be extended to see, watch, search for, hear, partake in and pass on. When TV shows boasted 20 million ...

Read More »

Creative Ken Hoggins follows Waitrose into BBH – or is it the other way round?

Upmarket grocer Waitrose may be arguably Britain’s most successful retailer at the moment but it’s made a right hash of its advertising arrangements recently, first departing MCBD/Dare to follow creatives Ken Hoggins and Jeremy Carr to Mark Lund’s new start-up ...

Read More »

Mark Lund’s new agency Now wins Waitrose – but why is it moving?

A week or so ago former DLKW founder and latterly COI head Mark Lund set up a new agency called Now with planner Kate Waters and creative John Townshend. Now Now (it gets worse) has won £25m Waitrose supermarkets, quite ...

Read More »