Any initiative that aims to raise the standard of online advertising has to be admired, whether or not it achieves that aim. This goes beyond political advertising, currently a major point of discussion. One wider problem, however, is advertising fraud, ...
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One of the big take-home lessons of Eff (Effectiveness) Week 2019 was that there seems to be a growing and glaring creative crisis in advertising. The UK’s Institute of Practitioners in Advertising (IPA), which ran the event, made clear its ...
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For all the nostalgia, no one working in advertising today really wants to return to the Mad Men days. It’s always tempting to take a rose-tinted view of the past: after all, it’s the only real comparison we have to ...
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