jon goulding
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Ad Tech
Jon Goulding of Atomic: the IAB Gold Standard is a good start – but where do we go from here?
Any initiative that aims to raise the standard of online advertising has to be admired, whether or not it achieves…
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Advertisers
Atomic’s Jon Goulding: to solve the creative crisis in advertising we need a sledgehammer, not a lemon
One of the big take-home lessons of Eff (Effectiveness) Week 2019 was that there seems to be a growing and…
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Advertisers
Jon Goulding of Atomic: what happens when advertising loses its swagger
For all the nostalgia, no one working in advertising today really wants to return to the Mad Men days. It’s…
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