Tag Archives: Irene Rosenfeld

Kraft’s snacks business takes the road to Mondelez

Blimey, how daft is that? New company names never cease to amaze (remember the birth of Diageo). But Kraft has taken the biscuit, or maybe the Oreo, with its choice of Mondelez International (complete with silly accent, it eludes my ...

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Kraft shows energy strategy with Mio launch by Taxi

Mio Energy is one of the most eagerly-awaited of Kraft’s growing hand of new products, one designed to take on all-conquering Red Bull and, maybe, turn its new snacks company into a rival to snacks and beverage combo PepsiCo. This ...

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New Kraft food boss Tony Vernon calls time on ‘tired marketers’

“There is no such thing as a mature brand, just tired marketers,” according to Tony Vernon (pictured) who is going to run the Kraft food business when the company splits into two next year. Current CEO Irene Rosenfeld will run ...

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Kraft takes on Red Bull with caffeinated MiO Energy

Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water ...

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