Influencer leader IZEA Worldwide Inc.is launching into the UK market. The company was founded in the US by Ted Murphy in 2006, during the early days of MySpace and LiveJournal. It has now facilitated almost four million collaborations between influencers ...
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David Jones’ You & Mr Jones “brandtech” group is not to be outdone by rival Sir Martin Sorrell’s S4 Capital in the alternative marcoms stakes. You & Mr Jones has bought influencer business Collectively in the US, to merge with ...
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It’s estimated that influencer marketing, currently worth $2bn, will be worth $10bn by 2020. In between now and that time is the small matter of 2019 – that’s a big ask in one year. However, as the industry becomes more ...
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The growth of influencer marketing has been phenomenal over the last few years. As the likes of ad blockers and opt outs make it harder for brands to reach people through online advertising, and as consumers become more skeptical of promotional ...
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