Tag Archives: influencer marketing

You & Mr Jones snaps up influencer rival Collectively

David Jones’ You & Mr Jones “brandtech” group is not to be outdone by rival Sir Martin Sorrell’s S4 Capital in the alternative marcoms stakes. You & Mr Jones has bought influencer business Collectively in the US, to merge with ...

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Edward East: the trends driving influencer marketing in 2019

It’s estimated that influencer marketing, currently worth $2bn, will be worth $10bn by 2020. In between now and that time is the small matter of 2019 – that’s a big ask in one year. However, as the industry becomes more ...

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