On #MediaSnack this week Tom and David head to the rooftop to get a bird’s eye view of 2016’s biggest media themes and personalities. As well as looking backwards they also assess which of these themes will have an impact ...
Read More »
On this week’s #MediaSnack Tom and head of operations Stef White devote the Christmas episode to sharing the amazing story of Population Media Center (PMC), an NGO that we work with at ID Comms. PMC is a truly amazing organisation, ...
Read More »
On this week’s #MediaSnack Tom and David kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation into major US creative agencies, which ...
Read More »
This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of ...
Read More »
On this week’s #MediaSnack Tom and David focus on Facebook. From its stunning growth to fake news, issues over measurement inaccuracies and the closing of their troubled ad-serving business, the company has had a bumpy few months The company has ...
Read More »
On this week’s #MediaSnack Tom and David celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider. Tom was part of the small advisory board that helped identify the world’s ...
Read More »
On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM in the UK, Nick Theakstone, and Mark Finney, head of media at ISBA, the UK’s leading marketer trade association. The row it ...
Read More »
On this week’s #MediaSnack Tom and David consider the impact of Donald Trump’s election as President on the advertising business. Armed with some very punctual research from Brian Wieser, analyst from Pivotal Research Group, they highlight the impact of potential ...
Read More »
On #MediaSnack this week Tom and David discuss low morale at agencies, both creative and media. They highlight the fact a recent survey of US agency workers by Campaign are suffering from declining morale. The most worrying aspect is that ...
Read More »
More About Advertising The alternative voice of advertising, marketing and media
