Tag Archives: Heston Blumenthal

Waitrose sends spokesperson Delia to the stock pot

Yikes! Upmarket UK grocer Waitrose (presumably with some advice from newish agency BBH) has decided to dispense with the services of spokesperson celebrity chef (well, cook) Delia Smith, citing Delia’s busy schedule. This is akin to the Royal Family having ...

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BBH Christmas ad for Matalan is a sign of the times – make the best of a bad job in austerity Britain

BBH and main retail client Waitrose may have imposed their own self-denying ordinance this Christmas – preferring to expend Delia Smith and Heston Blumenthal on a charity pitch – but it’s wheeled out the fizz (non-vintage definitely) and christmas pudding ...

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Waitrose axes fancy Christmas ad for good causes – take that John Lewis!

Well here’s a funny thing. Waitrose, owned by John Lewis, has decided to axe its expected all-singing-and-dancing Christmas ad in favour of donating an extra £600,000 to charity, which it claims it will save on production costs. Although it still ...

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Kraft tries to get America cooking with $50m Mcgarrybowen ‘make something amazing’ campaign

Kraft is limbering up in preparation to splitting the company between food and snacks (Cadbury etc) and it’s spending around $50m trying to persuade Americans to start cooking, of all things. Using Kraft products naturally. The campaign from Mcgarrybowen is ...

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Creative Ken Hoggins follows Waitrose into BBH – or is it the other way round?

Upmarket grocer Waitrose may be arguably Britain’s most successful retailer at the moment but it’s made a right hash of its advertising arrangements recently, first departing MCBD/Dare to follow creatives Ken Hoggins and Jeremy Carr to Mark Lund’s new start-up ...

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Waitrose cranks up social media promotion with Heston's Prize Pudding

After deliberat how to get your ex back ely taking a “late-adopter” approach to this new-fangled thing called social media, grocer to the middle-classes Waitrose clearly reckons it won’t frighten off its customers by moving up a gear or two ...

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