Tag Archives: GM

When the CMO changes everything changes – longstanding agency relationships for a start, years of work and, seeming, solidarity disappear down the tubes. General Motors global CMO Deborah Wahl (left) is leaving the automaker after five years as part of ...

The global car industry’s in trouble so the biggest car manufacturers are trying all manner of wheezes to spark it into action. One of the problems is that people have finally wised up to the phenomenal depreciation of cars once ...