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Tag Archives: fred smith

Ageing rock star Apple’s marketing has become iBoring

October 1, 2018 Comments Off on Ageing rock star Apple’s marketing has become iBoring

By Archie Heaton A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very big deal. Why? Because, along with Steve Jobs, he is the man credited with creating the iconic “Think Different” marketing ...

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