flock associates
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Simon Francis: when is the right time to call a (costly and disruptive) media agency review?
Over the past year there have been some pretty big media pitches and media consolidations announced – Vodafone, Heinz, Microsoft…
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Simon Francis: It’s Valentine’s Day – how can love blossom in the agency/client relationship?
Simon Francis, CEO of integrated marketing company Flock Associates, suggests some ways that clients and agencies can build true love…
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Simon Francis: saddle up for better marketing in 2014
Simon Francis, CEO of integrated marketing consultancy Flock Associates, suggests five New Year Resolutions for marketers, inspired by this year’s…
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Are these the best integrated campaigns of 2013?
At Flock Associates we are never ones to miss an opportunity to dig out examples of great integrated marketing, so…
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Katarina Nielsen of Flock Associates: hotels show us why a Big Idea doesn’t have to be an advertising idea
Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in…
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Kerry Lee of Flock Associates: how outdoor can win a share of the social media experience
Kerry Lee, a consultant at integrated marketing consultancy Flock Associates, looks at examples from Warner Brothers, Mini and Nike showing…
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Simon Francis: the right road to reach world car buyers
Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an…
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Simon Francis: is there an ideal way to measure marketing effectiveness?
Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from…
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Are clients and agencies aligned against business goals? Find out what the MAA survey says
We conducted a survey on the subject of integration over the last month. We didn’t get massive numbers responding, but…
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