Over the past year there have been some pretty big media pitches and media consolidations announced – Vodafone, Heinz, Microsoft and numerous other large local market clients have all taken the decision to review their media agency arrangements. It seems ...Read More »
Simon Francis: It’s Valentine’s Day – how can love blossom in the agency/client relationship?
Simon Francis, CEO of integrated marketing company Flock Associates, suggests some ways that clients and agencies can build true love into what are often fraught and short-term relationships. The quality of the relationship between marketing and procurement clients ...Read More »
Simon Francis: saddle up for better marketing in 2014
Simon Francis, CEO of integrated marketing consultancy Flock Associates, suggests five New Year Resolutions for marketers, inspired by this year’s Chinese Year of the Horse. In many cultures around the world the New Year is marked by people making ‘New ...Read More »
Are these the best integrated campaigns of 2013?
At Flock Associates we are never ones to miss an opportunity to dig out examples of great integrated marketing, so we figured we would jump on the ‘end of the year ‘ bandwagon and gather our favourite campaigns from 2013. ...Read More »
Katarina Nielsen of Flock Associates: hotels show us why a Big Idea doesn’t have to be an advertising idea
Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in using a combination of their own data and social media to improve life for customers. Marketers across the board can ...Read More »
Kerry Lee of Flock Associates: how outdoor can win a share of the social media experience
Kerry Lee, a consultant at integrated marketing consultancy Flock Associates, looks at examples from Warner Brothers, Mini and Nike showing how outdoor advertising can be integrated successfully into social media strategies. All the coverage of the John Lewis ...Read More »
Simon Francis: the right road to reach world car buyers
Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an increasingly competitive world car market. The automotive category spent about $3.6billion on advertising in the US across the period ...Read More »
Simon Francis: is there an ideal way to measure marketing effectiveness?
Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from digital dashboards to agent-based modelling. Before we look at the various options for measuring marketing effectiveness let’s consider the ‘dream’ ...Read More »
Are clients and agencies aligned against business goals? Find out what the MAA survey says
We conducted a survey on the subject of integration over the last month. We didn’t get massive numbers responding, but we did get good quality responses plus some interesting feedback. We plan to run the survey again in the future ...Read More »