firmdecisions
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Advertisers
Stephen Broderick of FirmDecisions: post-ISBA, mid-crisis we still need to address programmatic supply chain
With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about…
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Advertisers
Fiona Foy: why advertiser-agency dialogue is the key to transparent media trading
All good relationships thrive on trust and openness. This is very definitely the case when it comes to the relationships…
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Ad Tech
Federica Bowman of FirmDecisions: why we still need to see financial transparency in media
For the past three years, the media and marketing industry has at last taken some bold and confident steps on…
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Advertisers
Stephen Broderick of FirmDecisions: why transparency in media really shouldn’t be a new concept
Transparency has dominated debate in media and marketing for the last few years. First there was the investigation, recommendations and…
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