Tag Archives: firmdecisions

Federica Bowman of FirmDecisions: why we still need to see financial transparency in media

For the past three years, the media and marketing industry has at last taken some bold and confident steps on the journey towards transparency. The increasingly complex media landscape – particularly the sometimes byzantine digital media trading ecosystem, with multiple ...

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Stephen Broderick of FirmDecisions: why transparency in media really shouldn’t be a new concept

Transparency has dominated debate in media and marketing for the last few years. First there was the investigation, recommendations and transparency initiative from the US Association of National Advertisers (ANA) in 2016. Then P&G’s CMO Mark Pritchard gave keynote conference ...

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