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Is Leo Burnett in the driving seat for newly merged VodafoneThree?
The merger between Vodafone and Three UK has just been sealed, creating what it claims is the UK’s largest mobile…
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Kantar’s Vera Sidlova: the questions every CMO will be asking at Cannes
It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate…
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O2 goes on holiday with VCCP
Bubl the O2 robot has now been left firmly behind as VCCP gets ready for the holiday season with two…
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M&S presses on with Mother summer campaign
Online sales are still stalled at Marks & Spencer following a cyber attack that is expected to cost the retailer…
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Lloyds goes to Publicis for its “seamless end-to-end experience”
Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly…
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Heineken banishes superfan for Champions League final
If ever a brand made the most of a sponsorship, it’s Heineken. The beer brand pays around $65m a year…
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Müller superfans inspire VCCP’s new ‘luxury’ campaign
Müller Bliss sends up the tropes of luxury advertising for a new campaign in which online reviews from superfans provide…
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Uncommon rewinds for Ocado with ‘Life delivered’
Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s first work for the brand since winning a…
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VCCP takes Hovis to TV for first time in six years
Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a…
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