Effies
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Advertisers
IKEA and Mother top UK Effie awards
IKEA and agency Mother have won the Grand Effie at the 2024 Effie Awards UK for most effective marketing campaign.…
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Advertisers
Laurence Green: behind you! The ten villains of creative effectiveness
A busman’s holiday, perhaps, but I’ve just returned from a trip to Canada to honour its latest Effie winners. Understated…
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Advertisers
Nike’s ‘Dream Crazy’ is the “best of the best” says Effie
We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the…
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