Tag Archives: Daniel Craig

The new James Bond film Skyfall is proving a winner at the box office (although it seems to be liked more by the media than some people who’ve gone to see it) and it’s a winner for agency-of-the-moment Wieden+Kennedy too. ...

Not many entertainment brands last for 50 years but Ian Fleming’s James Bond has. Actually Bond in the films isn’t very much like Bond in the books, who was an upper crust Englishman who had his cigarettes hand-rolled in Jermyn ...

Well here it is, the ad (or one of them) for the new James Bond Skyfall film from Wieden+Kennedy Amsterdam featuring his Bondness himself Daniel Craig. And it’s all quick cutting (out-takes from the other ‘Open Your World’ ads by ...

One of the most eagerly-awaited ads of the year is Heineken and Wieden+Kennedy Amsterdam’s effort for the new James Bond Skyfall film which comes out soon. Heineken is the film’s main sponsor and has (allegedly) replaced martinis and champagne as ...

I thought Heineken was the drink to be featured in the new James Bond film Skyfall (the real Bond drinks martinis and Dom Perignon, we all know that) but Coke Zero is muscling in on the action with this campaign ...

He might do as Heineken is claiming that its new deal with the James Bond franchise owners will include Daniel Craig’s ‘participation’ in Heineken’s ‘Open your world’ campaign from Wieden+Kennedy Amsterdam (Heineken has just extended its 15-year sponsorship deal). The ...

The UK’s Advertising Standards Authority has banned a McCann Erickson ad for L’Oreal’s Revitalift Repair anti-ageing cream as the picture of L’Oreal ‘brand ambassador’ and Oscar-winning actress Rachel Weisz was ‘digitally enhanced.’ Actually it’s had more retouching than the average ...

Actor Daniel Craig begins in James Bond mode for this film from charity Equals for International Women’s Day but, following an ear-bashing from fellow Bond film performer Judy Dench in her ‘M’ mode, swaps to a patterned frock that makes ...

They just might as Mad Men producer Lions Gate is offering to merge with stricken film studio MGM which is about to slide into bankruptcy. MGM’s most valuable franchise is James Bond but filming of the latest in the never-ending ...