Tag Archives: chicago

Looks like it’s goodbye Draft, welcome FCB at IPG

What’s in an agency name? Used to be a load of initials of course, at one time there was a London agency called Beverley Fowler Maslin Oxlade & Starkey (lots of initials, obviously) and then, I think, they added Jenns ...

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DraftFCB claims ‘life is great in advertising land’

When you see these things you always wonder who’s idea it was. Were the staff of DraftFCB South Africa dragooned into warbling “Life’s a happy song when you’re building favourite brands all year long” or was it a communal, or ...

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WPP sends in the Cavalry for new client Coors

WPP has unveiled its new agency – called Cavalry – set up specifically to handle new Client Coors. The agency will be based in Chicago and, initially at least, work solely on digital and traditional advertising for $170m Coors and ...

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Is Starbucks trying to turn into a wine bar chain?

Well not quite but the coffee giant has announced it is going to expand its move into selling wine, beer and ‘premium’ food to Atlanta and Southern California after a quiet trial on its home turf of Seattle and Portland. ...

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Mcgarrybowen wins $300m Bud Light plus Adweek’s agency of the year award

Bud Light, America’s biggest beer brand, has appointed all-conquering Mcgarrybowen’s Chicago office to handle its $300m account after splitting with long-time agency DDB in October. Dentsu-owned Mcgarrybowen, headed by 72 year-old John McGarry, a former Y&R veteran, will be the ...

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Indie agency Marc targets Chicago with Modesto and Immesoete hires

Marc Modesto, the senior DraftFCB manager whose enforced departure from the agency seems to have triggered the disastrous loss of the $1bn SC Johnson account for the Interpublic-owned agency, has resurfaced as president of the Chicago office of Pittsburgh-based agency ...

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