Tag Archives: chicago

Looks like it’s goodbye Draft, welcome FCB at IPG

What’s in an agency name? Used to be a load of initials of course, at one time there was a London agency called Beverley Fowler Maslin Oxlade & Starkey (lots of initials, obviously) and then, I think, they added Jenns ...

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DraftFCB claims ‘life is great in advertising land’

When you see these things you always wonder who’s idea it was. Were the staff of DraftFCB South Africa dragooned into warbling “Life’s a happy song when you’re building favourite brands all year long” or was it a communal, or ...

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