Tag Archives: Bupa

Bet you didn’t know that care homes ca be fun. BUPA thinks so anyway, in a new campaign from MullenLowe UK. They don’t mention the cost, naturally. Based on some Mullenlowe research Invisible Powerhouse, aiming to change perceptions about oldies. ...

Healthcare has moved on a bit from keeping you in more or less one piece – preferably alive – and now there’s the conjunction of “health and wellness.” The latter providing fertile ground for all sorts of snake oil merchants. ...