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Samir Patel: does purpose-driven advertising do good causes more harm than good?

June 27, 2019 Comments Off on Samir Patel: does purpose-driven advertising do good causes more harm than good?

This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike to the less well-known Carling’s Address the Future initiative. Each year, it seems that more Lions are awarded to campaigns ...

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