WPP is becoming more like a department store than a holding company: what sort of agency would you like Mr Client? A big one that produces average stuff everywhere (Team Detroit for Ford) or something a bit more fashionable? One ...
Read More »Bud Light Platinum joins the rush to celeb client creative directors with Justin Timberlake deal
Brand owners seem to be becoming more and more like lemmings these days (they always were, of course) and the latest trend is to make the star of your ads (or just somebody famous) your ‘creative director.’ These bods used ...
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