Tag Archives: bing

***Has the ad world gone mad? We’ve already had Coke’s ‘Reasons To Believe’ and now Microsoft, that cuddly-wuddly corporation, has produced this opus for its failing search engine Bing hailing the ‘heroic women of 2013.’ Well some of them no ...

Microsoft stirred up a hornet’s nest among US advertisers a couple of weeks ago when it introduced a new version of Bing. Why? Because version 10 of its internet Explorer browser in Windows 8, which accompanied the Bing relaunch, has ...

And now for something in the great tradition of Opel cars that break down, but only in Spain – and Pepsi Cola that brings your ancestors back from the grave, if you’re Chinese. The IKEA Redalen bed, on sale in ...

At least that’s what we think they’re doing, digital ad exchanges being one of the more mystifying elements of an increasingly mystifying media business. Microsoft and WPP’s Real Media Group, a division of 24/7 Real Media, have signed a three-year ...

Online’s share of the media market is going up in all markets, to 20 per cent and over in the US and UK for example. But search remains by far the biggest sector although there are important developments under way, ...

More details are dribbling out about the high profile firings of Microsoft Bing marketing executives Eric Hadley and Sean Carver. One issue was a first class flight taken by Carver and authorised by Hadley, who shouldn’t have. Hardly a hanging ...

Microsoft has fired two senior Bing marketing executives, Eric Hadley and Sean Carver, for allegedly misusing company funds. Microsoft says:”We can confirm that as the result of an investigation, Eric Hadley and Sean Carver’s employment with Microsoft has been terminated ...

Everybody can make an ad these days it seems and Microsoft has turned to Publicis Groupe-owned digital agency Razorfish (which it knows pretty well as it used to own it) for its new TV campaign ‘Bing is for doing.’ The ...

Crowd-sourcing is all the rage these days (as is digital of course) and newish US-based SEM specialist Trada is using it to provide advertisers with ad packages devised by ‘crowd-sourced specialists, ie freelances. It’s a clever idea and Trada claims ...