Tag Archives: Bernie Ecclestone

There’s a lot I really don’t like about advertising festivals. The awkward backslapping, the stream of talks that are little more than glorified case studies where agencies and brands pay an extortionate amount to try and convince you that their ...

To launch the Fiat 500 in the US the Italian car company, also now the majority owner of Chrysler, chose Jennifer Lopez to front a truly awful campaign that resulted in the departure of Fiat’s top US exec Laura Soave. ...

Drugs giant GlaxoSmithKline is teaming with Formula One team owner McLaren to tap the vroom vroom boys’ engineering expertise to help its own manufacturing processes and research and development. Sooner or later the association will probably lead to a Lucozade ...

It’s soccer madness time in the UK again and the season has burst into life even more rapidly than usual on the corporate front with budget airline Air Asia tycoon Tony Fernandes set to tie up a deal to buy ...

We never realised Sir Martin Sorrell was a petrolhead but, not content with being a board member of Grand Prix racing governing body F1, his company WPP has just bought a minority stake in motor racing agency Just Marketing International. ...

In the UK we think of News Corporation as being the Sun and News of the World and 39 per cent of BSkyB. But arguably its biggest business is the Fox film studio. And its profits just out show that ...

You have to hand it to Formula One boss Bernie Ecclestone, he’s certainly a trouper whether it’s taking the flak for praising Hitler or bunging the Labour Party a million quid for watering down a tobacco ad ban. Or allowing ...

Formula One is looking to appoint its first marketing director following pressure from the F100 Alliance which represents the brands who pour £458m into the sport. On the face of it this looks about the best marketing job in the ...

Veteran Swiss banker Oswald Grubel may have been winched out of retirement to take the reins at bank UBS but he’s certainly getting a move on in his efforts to revive the flagging giant which was hammered in the credit ...