Tag Archives: baileys

Maybe branded content really is on the way back. Reese Witherspoon’s Hello Sunshine company is behind a new series of such films for Diageo’s Baileys. A couple of weeks ago we had Balmain in collaboration with Channel 4. Witherspoon’s company ...

The UK seems to have gone baking mad since Great British Bake Off (is this why we’re all getting so fat?) and Irish liqueur brand Baileys is trying to get in on the act with its first global digital campaign ...