Is fear of a Vivendi bid behind Publicis and $5bn Epsilon?

April 5, 2019 Comments Off on Is fear of a Vivendi bid behind Publicis and $5bn Epsilon?

If you think the Accenture/Droga5 tie-up is a big deal, think what may be happening in France. Publicis is considering a $5bn offer for data firm Epsilon, its biggest potential deal so far and one that has spooked shareholders as ...

Are these the most important agencies of the 21st century?

October 23, 2018 2 Comments

Forbes commentator Avi Dan has produced a list of the 25 most important agencies of the 21st century, noting that most of them didn’t exist at the turn of the century. For the ad agencies he’s picked a campaign, so ...

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Is fear of a Vivendi bid behind Publicis and $5bn Epsilon?

Are these the most important agencies of the 21st century?

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