Tag Archives: arla

Accenture Song wins more Arla business

Accenture Song, the new name for Accenture Interactive sans Droga5, has won more business from Arla Foods, the dairy co-operative. AS has been appointed to handle the launch of two new “sub-brands” across Europe. Arla brands include anchor and Lurpak ...

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W+K tackles “brown, bland and boring” for Arla Fibre yogurts

Arla Foods UK is launching Arla Fibre yogurts, packed with fibre it says although it’s something that most of us would sooner avoid – worthy and unappetising. So the launch campaign from Wieden+Kennedy features some worthy and unappetising characters, in ...

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