archie Heaton
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Advertisers
Archie Heaton: Trump channels his inner Nike – or is it the other way round?
Trump won everything: the Electoral College, the popular vote, the Senate and, by the looks of it, the House too.…
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Advertisers
Archie Heaton: why flagging Labour needs to take a leaf out of the marketing textbook
The UK’s Labour Party (12 years in opposition now) has something much worse than a policy problem; it has a…
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News
Archie Heaton: if we can pull together against Covid-19, why can’t we tackle even bigger problems?
The Covid-19 virus continues to ravage its way across the world – impacting billions, infecting millions, and killing hundreds of…
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Advertisers
Coronavirus: is there a brighter side for brands?
By Archie Heaton Let’s get the obvious out of the way first – Coronavirus is bad. In fact, as someone…
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Analysis
Adland’s search for equality misses the target in Brexit Britain
By Archie Heaton London’s liberal bubble was well and truly popped last week when those working in advertising shockingly discovered…
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Ad Tech
How psychographics explain who you are and help to win an election near you
By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny.…
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Advertisers
The Campaign magazine Farage farrago: surely we can have diversity of opinion too
By Archie Heaton A big part of the ad industry’s job is to understand what people think, to have our…
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