Alan Jope
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Woke-washing, re-inventing creativity and all the other things that may (or may not) be good for business
What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and…
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Branding expert Jope succeeds Polman as Unilever CEO
Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope…
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