Woke-washing, re-inventing creativity and all the other things that may (or may not) be good for business

June 20, 2019 Comments Off on Woke-washing, re-inventing creativity and all the other things that may (or may not) be good for business

What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and seems to mean what some brands do when they claim “brand purpose” for their own evil ends. Unilever, of course, ...

Branding expert Jope succeeds Polman as Unilever CEO

November 29, 2018 Comments Off on Branding expert Jope succeeds Polman as Unilever CEO

Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope succeeds Paul Polman, who transformed Unilever in many ways with his sustainability platform but, like most long-serving CEOs (Polman served ...

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Tag Archives: Alan Jope

Woke-washing, re-inventing creativity and all the other things that may (or may not) be good for business

Branding expert Jope succeeds Polman as Unilever CEO

Ocean Outdoor: British athletes unite as the faces of powerful diversity and inclusion campaign

Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy

Legal, decent, honest, truthful: the ASA is doing its best as research shows public trust is boosted