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Publicis Worldwide and Leo Burnett merge to create ‘Leo’
Leo Burnett is merging with Publicis Worldwide to create “Leo.” Despite the branding, it’s Publicis Worldwide that is providing the…
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Ultimate Christmas dilemma: Iberia airlines puts travellers to the test
Every Christmas there’s a standout airline ad, and this one by McCann Madrid for Iberia Airlines takes the prize for…
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Live out the ultimate CMO life. But first, survive the agency party
Here’s the official trailer for CMO 25, the ultimate marketing leadership simulator for PS5 and XBox, which comes with some…
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Can The Or make Christmas cracker crowns cool?
The changeable British weather has given rise to a new era of covetable rain-proof brands, and now The Or has…
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Sadoun has a pop at Omnicom and IPG in “merry merger” video
A typically ebullient Arthur Sadoun does his best to turn the proposed Omnicom-IPG merger to his advantage in this video…
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The MAA Agency of the Year 2024: Mother/The Or
Mother London’s consistent excellence always keeps the bar high for British advertising and in 2024 it has truly been an…
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IPG sells Huge and buys tech: has ‘digital’ been trumped by data?
Interpublic Group has sold off its experience design business, Huge, and acquired e-commerce data platform, Intelligence Node. Huge’s new owner…
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MAA Ad of the Week: Waitrose ‘Whodunnit’ by Saatchi & Saatchi
There’s always someone who grabs more than their fair share of a favourite food at Christmas. Saatchi & Saatchi’s gem…
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‘Hot’ Santa drives the customers wild for Target
We’ve had the ‘hot priest’ in Fleabag and the ‘hot rabbi’ in Netflix’s Nobody Wants This. Now we’ve got a…
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