Tag Archives: africa

Booming TV leads 8.8 per cent global ad surge

The worldwide ad market continues to boom away according to Nielsen, with television accounting for six and a half out of every ten dollars, led by the ongoing boom in emerging markets. Global adspend rose 8.8 per cent to $118 ...

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WPP set to buy Obama digital fundraiser Blue State Digital

WPP is close to a deal to buy Blue State Digital, the digital agency whose fundraising efforts headed by founder Joe Rospars helped to propel Barack Obama into the White House. Despite its political fame and a client list that ...

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Agencies line up for a place in ‘next big thing’ Africa

They’ve been colonising China, trying to find a way through the bureaucracy in India and throwing dollars around like beachballs in Latin America. Now it’s Africa the big agency groups have in their sights. According to this comprehensive report by ...

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