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Who cares about AI? Fiverr says nobody, but creatives are fuming
This spot by freelance marketplace Fiverr employs a flippant, jazz-hands, singalong style to ram home the point that nobody cares…
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Grey’s Wigglesworth replaces Atkin as C4 creative chief
After years of success and multiple Cannes Lions including a Grand Prix, 4Creative’s chief Lynsey Atkin joined McCann London as…
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News
Anyone for a ‘Chreaster’ egg? Aldi mashes up the festivals
It’s only a couple of weeks until the Christmas ads start appearing, but the stores are already filling up with…
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News
Timotei launches ‘The Showercast’ podcast
The brand still feels like a blast from the past, but Timotei is valiantly trying to keep up with the…
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A mixed 30-second bag: Amazon Business, Hillarys and UK Finance
We’ve rather lost the art of 30 seconds but here are three examples showing what can and can’t (in one…
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From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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Paul Simons: why are so many newbie London agencies struggling so hard to win proper accounts?
2020 has seen a spate of new agency start-ups but how many will succeed, even survive? MAA’s late business partner…
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Is resigning a client ever the right thing to do? It can be when I think about Wrangler and Virgin
As a tribute to long-time MAA business partner Paul Simons who died earlier this week we’ll be publishing a selection…
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Giles Keeble: but don’t put your daughter into advertising Mrs Worthington…
I am sometimes asked by friends if I will talk to their children about a job in advertising. I assume…
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