FMCG giant P&G has cut its adspend for the third year in a row, down $350m (£290m) to $6.75bn, claiming to have reduced waste by in-housing, sprucing up its digital supply chain and reducing agency and production fees. It’s much ...
Read More »FMCG giant P&G has cut its adspend for the third year in a row, down $350m (£290m) to $6.75bn, claiming to have reduced waste by in-housing, sprucing up its digital supply chain and reducing agency and production fees. It’s much ...
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