More About Advertising The alternative voice of advertising, marketing and media
Accenture Interactive seems to be venturing onto MediaMonks territory with the acquisition of Creative Drive, described as a “global, tech-driven content production company that simplifies, automates and scales the creative asset production process.” Terms are undisclosed. Digital production company MediaMonks ...
Read More »Accenture challenges Sorrell’s S4C and agency production houses with CreativeDrive acquisition
