Tag Archives: 24/7 real media

WPP is merging its 24/7 Real Media business, which represents online publishers, with its own invention, Xaxis, which buys ad impressions in bulk and then, supposedly, targets them at the right audience. At least that’s what I think it does. ...

At least that’s what we think they’re doing, digital ad exchanges being one of the more mystifying elements of an increasingly mystifying media business. Microsoft and WPP’s Real Media Group, a division of 24/7 Real Media, have signed a three-year ...

But don’t hold your breath for a result. This is going to be a long-drawn-out contest, meticulously refereed at every stage by agency intermediary Oystercatchers. Not a cosy inside job, pushed through on a nod and a wink from Tesco’s ...

Curt Hecht (pictured), a 20-year veteran at Publicis Groupe and currently CEO of its 300-strong VivaKi Nerve Center in Paris, is leaving to join cable channel The Weather Channel as chief global revenue officer, in charge of TWC’s digital marketing ...

Crowd-sourcing is all the rage these days (as is digital of course) and newish US-based SEM specialist Trada is using it to provide advertisers with ad packages devised by ‘crowd-sourced specialists, ie freelances. It’s a clever idea and Trada claims ...

Big media accounts are changing hands all over the place at the moment and Publicis Groupe is doing as well as anyone, with Starcom adding the $600m Novartis global account hard on the hells of Digitas winning $1bn Sprint in ...

New General Motors global CMO Joel Ewanick has proved a thorn in the side for Publicis Groupe boss Maurice Levy. He has already moved GM’s flagship US brand Chevrolet from the Publicis Worldwide agency into Omnicom’s Goodby Silverstein and fired ...

Interpublic is planning to launch a third global media network to add to its existing Initiative and Universal McCann operations later this year according to Matt Seiler, worldwide CEO of its Mediabrands unit. Seiler says he is fed up with ...

Well WPP CEO Sir Martin Sorrell has never ducked a challenge and it looks as though he’s taking on a far bigger foe than long-time opponents Omnicom, Interpublic and Publicis Groupe in challenging Google’s domination of the provision of data ...