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Talon CEO Barry Cupples: how technology has created a new world of Out of Home
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a…
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Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home
A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking…
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David Blaseby of MullenLowe Profero: how creative agencies can succeed at CX
The recipe for successful CX implementation. I’m not a good cook beyond the basics. Ask me to make anything fancy…
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Barry Cupples of Talon: Out of Home states its case at virtual Cannes 2021
There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation…
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OOH industry reunites to support Cephas Williams’ ‘9:29’ campaign/ George Floyd tribute one year on.
Cephas Williams, founder of The Black British Network, has launched a campaign on Digital OOH (DOOH) screens one year since…
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Barry Cupples of Talon: amplifying and extending the strength of Out of Home creativity
Creativity is a traditional strength of the Out of Home medium, indeed one reason it’s arguably the oldest advertising medium.…
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Talon’s Barry Cupples: developing an international footprint
How important is it to have an international footprint at a time when a global campaign can be executed at…
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