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Wendy’s follows Estee Lauder with cross-platform WPP deal
New boss Cindy Rose’s mantra of ‘One WPP’ (with apologies to Publicis) appears to be be paying off with some…
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BBH discovers realism for Tesco – whatever next?
In its early, role-defining days BBH’s stuff was quite glossy. There was a decidedly model-like air to most of the…
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PayPal stretches its tentacles with new Leo campaign
On the face of it PayPal+ looks a good deal, extra benefits from the online pay service that really got…
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