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Advertisers
MAA blast from the past: ‘Christmas is for sharing’ from Sainsbury’s in 2014 (and 1914)
A hiatus now in Christmas ads (have they all shot their bolt before December?) but here’s one that still resonates…
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Agencies
Yannick Bolloré reveals takeover defence and big ambitions for independent Havas
More details are emerging about Havas’ planned float in Amsterdam after a demerger from Bolloré-controlled Vivendi. At first it looked…
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Ad Tech
It’s payday for Musk as advertisers return to X
Advertisers are reportedly flooding back to Elon Musk’s X in the US following his unveiling as president-elect Trump’s BFF. IBM,…
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Advertisers
The Entertainer and McDonald’s join Christmas ads battle
The Entertainer is a string of UK toyshops that seems to have established itself in the digital age (it doesn’t…
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Advertisers
Publicis Groupe in the jobs vanguard as Leo Burnett closes GM outpost
It’s that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which…
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Advertisers
Is this year’s Christmas ad top of the John Lewis pops?
Ad measurer System1 has pronounced that this year’s eagerly-awaited ad from John Lewis has earned the retailer’s highest effectiveness score…
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Advertisers
MAA Ad of the Week: O2 scammer’s nightmare Daisy from VCCP
Scammers are a plague for everyone – Brits seem a worryingly juicy target – so credit Virgin Media O2 and…
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Advertisers
Now Beckham shoots for Nespresso
I guess you know you’ve made it when Nespresso comes calling and it’s that man again (David Beckham) this time…
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Advertisers
WPP takes full shareholding in Hornby’s T&Pm
WPP has bought out the remaining minority shareholdings in T&Pm, Johnny Hornby’s agency that started life as Clemmow Hornby Inge…
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