Author Archives: Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Land Rover’s new Defender launches in topsy turvy style

The Land Rover Defender is its old base model, much prized by hill farmers driving round their muddy domains. The eagerly-awaited new version starts at well north of £40,000 so it’s presumably aimed at a rather different market. Saw one ...

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John Lewis makes Spring ad debut with product-focussed guided tour

New boss Sharon White is wasting no time trying to revive John Lewis & Partners and the troubled retailer is launching its first Spring TV campaign, a product-focussed effort from adam&eveDDB showcasing its new customer-friendly offerings (cookery classes, in-store stylists) ...

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Murphy and Golding’s Heartfield signs first creative team

James Murphy, David Golding and creative chief Ian Heartfield have taken some stick in certain quarters for the white male line-up of their eagerly awaited new agency (set to launch in May) but they’ve remedied things somewhat with Charlotte Prince ...

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BT promises freedom for TV viewers in ambitious new Saatchi campaign

BT finally seems to be offering people what they want, rather than it wants, with the launch of a new range of TV packages promising to free prisoners of their (existing) TV packages. BT director of marketing communications Pete Jeavons ...

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Direct Line swaps Winston Wolfe for Robocop

Direct Line is pensioning off Harvey Keitel’s ever-reliable Winston Wolfe in its new campaign, ‘We’re on it,’ from Saatchi & Saatchi, replacing him with various movies characters including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer. In ...

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Wieden+Kennedy gets closer for Honda

It’s nice to see a car ad with ‘vroom vroom’ as its guiding star, these days they’re more likely to be about communing with yourself and the drive to be a better person. Wieden+Kennedy London has been charged with bringing ...

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BMW tinkers with iconic badge for “openness and clarity”

You know where you are with a product from Bayerische Motoren Werke AG (Bavarian Motor Works aka BMW.) At least you used to. It was a sporty high-powered saloon, beloved of boy racers who didn’t want to make it too ...

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Virus dents ITV as it grapples with new streaming era

British terrestrial broadcaster ITV is one of the first media companies to quantify the effect of the Coronavirus and it’s bad news: ITV anticipates ad revenue will drop by ten per cent in April as travel and holiday companies (it’s ...

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