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Advertisers
MAA blast from the past: Geico’s longest goal celebration
Geico in the US has a long history of unconventional ads – mostly through The Martin Agency – and here’s…
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Advertisers
MAA Ad of the week: Fiat Topolino from Leo Burnett Italia
Car ads aren’t much fun anymore (the German ones are weighed down by manure bags of cod philosophy) but Leo…
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WPP joins big agencies hammered by tech client cutbacks
WPP, like its US-based rivals Omnicom and Interpublic, was clobbered by the slowdown (in some cases complete absence it seems)…
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Advertisers
OMG’s new Impact tool tries to bring ESG purpose to media buying
ESG investing (environment, social and governance) has taken something of a powder recently with the biggest funds being overweight in…
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KFC Canada gives its fries the longest of goodbyes
KFC Canada is bidding farewell to its old fries (1952-2023) and replacing them with “seasoned fries,” better it seems. So…
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Even McDonald’s can’t make holiday traffic jams palatable
McDonald’s ‘Raise Your Arches’ from Leo Burnett was one of the burger giant’s recent hits – NCA’s Ian Heartfield made…
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Now government favourite M&C Saatchi lands Covid-19 inquiry brief
M&C Saatchi is rapidly becoming the old UK Central Office of Information (COI) in disguise: now it’s won Every Story…
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Beats by Dre gets rap dividend
Is it just me or is rap often a substitute for thought in ads – to try to make just…
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McCain invites us to “chip in” to climate change battle
Climate change warriors are determined to scare the pants off us but, as McCain marketing VP Mark Hodge wisely remarks:…
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