Paul Simons

Paul joined Cadbury-Schweppes in brand management and then moved to United Biscuits. He switched to advertising in his late 20s, at Cogent Elliott and then Gold Greenlees Trott. He founded Simons Palmer Denton Clemmow & Johnson in the late 80s, one of the leading creative agencies of the 90s. Simons Palmer then merged with TBWA to create a top ten agency. Paul then joined O&M as chairman & CEO of the UK group. After three years he left to create a new AIM-quoted advertising group Cagney Plc. He is now a consultant to a number of client companies. Paul also shares his thoughts on his blog. Visit Paul Simons Blog.

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Paul SimonsAugust 5, 2014
1 373

Paul Simons: what the Virgin Atlantic account switch means to Adam&Eve/DDB and losing agency RKCR/Y&R

The news that Virgin Atlantic is moving its advertising account to Adam&Eve/DDB is unlikely to surprise many folk close to…
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Paul SimonsJuly 23, 2014
401

Paul Simons: can Tesco’s new boss avoid that iceberg?

The shock news coming from Tesco this week – yet another profit warning and a revolving door at CEO level…
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Paul SimonsJuly 9, 2014
979

Paul Simons: there is no point in over-claiming on your CV – real success is nearly always down to teamwork

I have stumbled across some of the claims people make in their profiles on company websites and personal history on…
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Paul SimonsJune 23, 2014
302

Paul Simons: when you’re betting on England (or any sports team) be sure to have a Plan B

I wonder how many brands are trying to change airtime or copy since England crashed out of the World Cup?…
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Paul SimonsJune 16, 2014
5 803

Paul Simons: why understanding positioning and proposition is the key to telling a brand story

The holy grail of developing outstanding communication can get derailed by confusion and misunderstanding of some basic laws. Being didactic…
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Paul SimonsJune 13, 2014
1 313

Paul Simons: why the German discounters (and Waitrose) have changed British supermarkets for ever

Is the UK grocery market going through irreversible change? It’s not been a great week for some of the supermarket…
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Paul SimonsJune 9, 2014
261

Paul Simons: why VW should teach non-German car advertisers an old but valuable lesson

VW continues to deliver memorable advertising It is rare for car advertising to sustain a core brand personality over time;…
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Paul SimonsMay 20, 2014
513

Paul Simons: are top managers and the City finally waking up to the reality of ‘brand damage?’

Is ‘Brand Damage’ a consideration for the City? A financial journalist in the business press last weekend referred to ‘brand…
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Paul SimonsMay 19, 2014
2 737

David Abbott – an appreciation

David Abbott, one of the founders of Abbott Mead Vickers (now AMV/BBDO) has died aged 75. A brilliant writer (in…
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