Paul Simons

Paul joined Cadbury-Schweppes in brand management and then moved to United Biscuits. He switched to advertising in his late 20s, at Cogent Elliott and then Gold Greenlees Trott. He founded Simons Palmer Denton Clemmow & Johnson in the late 80s, one of the leading creative agencies of the 90s. Simons Palmer then merged with TBWA to create a top ten agency. Paul then joined O&M as chairman & CEO of the UK group. After three years he left to create a new AIM-quoted advertising group Cagney Plc. He is now a consultant to a number of client companies. Paul also shares his thoughts on his blog. Visit Paul Simons Blog.

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Paul SimonsFebruary 4, 2015
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Paul Simons: Seat shows us how not to advertise

One of MAA’s original manifesto goals was to champion creative work and in particular broadcast advertising. To help that goal…
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Paul SimonsNovember 14, 2014
335

Paul Simons: marketing is about leadership – but you don’t see much of that in the Christmas ads

Last night I went to an event Lancaster University hosts annually at the Royal Society of Arts for alumni (and…
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Paul SimonsNovember 13, 2014
353

Paul Simons: big changes ahead for UK supermarkets – is it time for SainTesco or TASDA?

The news on Sainsbury’s results and gloomy trading forecast (notwithstanding the warm glow from its Christmas campaign) underlines the shifting…
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Paul SimonsNovember 11, 2014
388

Paul Simons: John Lewis’s Monty isn’t just a good film, it shows how integration works too

The outbreak of Christmas advertising condenses the differing ‘positioning’ various brands attempt to manage via their expensive TV productions. The…
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Paul SimonsNovember 6, 2014
313

Paul Simons: why the John Lewis Christmas campaign scores so strongly with the middle classes

It’s the Full Monty from John Lewis Well here we are again with the first airing of the John Lewis…
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Paul SimonsNovember 5, 2014
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Paul Simons: how agency fees work – if you’re good enough and talk the client’s language you get the money

There’s lots of debate about how creative businesses get paid for their work. Those of us who have been around…
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Paul SimonsSeptember 26, 2014
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Paul Simons: has Tesco’s brand imploded?

The woes of Tesco have been analysed in numerous ways by numerous journalists since the announcement of the £250m error…
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Paul SimonsSeptember 18, 2014
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Paul Simons: is ‘integration’ to blame for the failure of Virgin’s ‘Arrive Awesome’ to hit the spot?

A sign of things to come? When I spotted the new campaign for Virgin Trains I expected something exceptional but…
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Paul SimonsAugust 28, 2014
309

Paul Simons: Christmas retail panic has started already

Earlier today I was walking along a street in Camden (a district in London for readers outside the UK) when…
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