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Advertisers
Paul Simons: Seat shows us how not to advertise
One of MAA’s original manifesto goals was to champion creative work and in particular broadcast advertising. To help that goal…
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Advertisers
Paul Simons: marketing is about leadership – but you don’t see much of that in the Christmas ads
Last night I went to an event Lancaster University hosts annually at the Royal Society of Arts for alumni (and…
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Advertisers
Paul Simons: big changes ahead for UK supermarkets – is it time for SainTesco or TASDA?
The news on Sainsbury’s results and gloomy trading forecast (notwithstanding the warm glow from its Christmas campaign) underlines the shifting…
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Advertisers
Paul Simons: John Lewis’s Monty isn’t just a good film, it shows how integration works too
The outbreak of Christmas advertising condenses the differing ‘positioning’ various brands attempt to manage via their expensive TV productions. The…
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Advertisers
Paul Simons: why the John Lewis Christmas campaign scores so strongly with the middle classes
It’s the Full Monty from John Lewis Well here we are again with the first airing of the John Lewis…
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Analysis
Paul Simons: how agency fees work – if you’re good enough and talk the client’s language you get the money
There’s lots of debate about how creative businesses get paid for their work. Those of us who have been around…
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Advertisers
Paul Simons: has Tesco’s brand imploded?
The woes of Tesco have been analysed in numerous ways by numerous journalists since the announcement of the £250m error…
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Advertisers
Paul Simons: is ‘integration’ to blame for the failure of Virgin’s ‘Arrive Awesome’ to hit the spot?
A sign of things to come? When I spotted the new campaign for Virgin Trains I expected something exceptional but…
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Advertisers
Paul Simons: Christmas retail panic has started already
Earlier today I was walking along a street in Camden (a district in London for readers outside the UK) when…
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